Dateline Houston Newsletter – May/June 2015

Election Time

STC Houston Elections are underway!

STC Elections just passed, and our own Cindy Pao is now a Director at Large of the STC.  Cindy Pao – Candidate for Director of the Society for Technical Communication

And STC Houston Elections are here. Elections will be held at the June meeting on June 9 at Escalante’s. This meeting will also include the election for next year’s leadership, and we need your vote! Come to the meeting to vote in person, or fill out a proxy today and send it in!

Meeting and Chapter News

Since Jack Molisani was unable to join us in May, we were visited by Cruce Saunders <c@simplea.com>, author of Content Engineering for a Multi-Channel World, as he shared his topic, “Content Strategy vs. Content Engineering: The Emerging Role of The Content Engineer” on Tuesday, May 12.

The era of customer experience management (CEM) is upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices and channels. Executive teams are beginning to realize that positioning strategy involves storytelling and the means to deliver the organization’s story and promise to customers, and to involve customers as players in the organization’s story. As always, there is also a strong need for content engineers to deliver content in the best way possible to users.

In his discussion, Saunders explained the differences between content strategy and content engineering, and explained why both roles must co-exist in our workplaces to effectively generate business value.

Cruce Saunders is the founder and principal consultant at Simple [A]. Cruce and his team lead large-scale content engineering engagements in close partnership with agencies and institutional clients. Simple [A] also offers content engineering training and practice development services, as well as free materials to help you get started. [A] operates with distributed offices in the US and Latin America, and delivers content engineering, CMS implementation, infrastructure, and personalization for complex digital properties. [A] trains the content engineering function into organizations, and enables cross-functional project operations. Cruce has directed upwards of 300 large digital development projects since 1999, including large government, healthcare, education, association, non-profit, and enterprise institutions.

For more information about content engineering, request a free copy of Content Engineering for a Multi-Channel World on simplea.com or follow Cruce at @mrcruce or [A] at @simpleateam on Twitter.

June Meeting

Our June 9th meeting will not only include elections, but Volunteer Recognition! It will be at Escalante’s (Town and Country – 12821 Kimberly Lane) with a FREE fajita bar with lots of great Tex-Mex while we recognize members who helped us along the way this year. We’ll follow the usual format with networking (and dining) at 5:30, and get started about 6:15 with the volunteer kudos and fun.

During the meeting, we’ll announce our STC Houston Person of the Year and our Active Points top finishers!

If you plan to come, please RSVP to president@stc-houston.org so we can make sure we have enough seats! If you have to decide last minute though, come on!

Other News

This month’s Member Spotlight article focuses on Erika Frensley. This article is part of our Mentor program for this year.

Stephanie Donovan shared a spectacular post about volunteering: Not the Post You Are Expecting, an examination of her time as President, volunteering, and many surprises found on the way.

As always, submit any articles, news, or events of interest to fellow STCers to the newsletter editor for Dateline Houston!