STC Houston 5-Year Strategic Plan

2004-2009

Vision

We have fun while achieving excellence.

Objectives

Objective	Description
1	To promote ethical and professional behavior
2	To encourage and facilitate professional growth
3	To project a positive image to ourselves and others
4	To foster valued personal relationships

Objective 1: To promote ethical and professional behavior

Strategy	Description
1	Develop and communicate ethics policy.
2	Educate members on ethical practices.
3	Address intellectual property issues.

Strategy 1.1: Develop and communicate ethics policy.

Tactic	Description	Due Date	Responsible Area
1	Communicate STC ethics policy.
2	Develop an STC Houston ethics policy.
3	Address individual self-promotion within the chapter, such as inappropriate use of email.

Strategy 1.2: Educate members on ethical practices.

Tactic	Description	Due Date	Responsible Area
1	Identify training opportunities in professional ethics and conduct.
2	Increase awareness of copyright law.

Strategy 1.3: Address intellectual property issues.

Tactic	Description	Due Date	Responsible Area
1	Explore intellectual property practices.
2	Evaluate proprietary rights.
3	Define authorship credit.

Objective 2: To encourage and facilitate professional growth

Strategy	Description
1	Provide educational and training opportunities to members.
2	Foster career development.
3	Publish and maintain technical communication resources lists.
4	Increase networking opportunities through interaction with other groups.
5	Strive for attaining member and chapter distinction.
6	Improve member recruitment and retention, including succession planning.

Strategy 2.1: Provide educational and training opportunities for members.

Tactic	Description	Due Date	Responsible Area
1	Provide short-term (1-2 day) educational and training opportunities for members.
2	Provide long-term on-going and education and training opportunities for members.
3	Provide reports on conferences and meetings for members.

Strategy 2.2: Foster career development.

Tactic	Description	Due Date	Responsible Area
1	Create an employer/recruiter advisory committee.
2	Host a job fair.
3	Publish a best practices document for career development.
4	Establish a mentoring program.
5	Provide public speaking and leadership training.

Strategy 2.3: Publish, maintain, and promote technical communication resources lists.

Tactic	Description	Due Date	Responsible Area
1	Establish a resource structure and delivery mechanism.
2	Provide infrastructure for the resource lists, such listservs, newsletters, website, etc.
3	Communicate the availability and location of resource lists.
4	Maintain resource lists on a regular basis.

Strategy 2.4: Increase networking opportunities through interaction with other groups.

Tactic	Description	Due Date	Responsible Area
1	Identify compatible groups. Example: Poll Houston STC members to determine other groups to which they belong.
2	Identify potential activities, such as “buddy system,” joint conferences, shared speakers, joint training.
3	Implement at least one activity annually.
4	Establish a process to maintain interaction.

Strategy 2.5: Strive for member and chapter distinction.

Tactic	Description	Due Date	Responsible Area
1	Accomplish sufficient achievements to apply for the Chapter of Distinction award.
2	Nominate STC Houston members for Society-level awards and offices.
3	Encourage member participation in the annual technical publication, art, and online competitions.

Strategy 2.6: Improve member recruitment and retention, including succession planning.

Tactic	Description	Due Date	Responsible Area
1	Continue to actively new members.
2	Increase member volunteerism.
3	Increase attendance at chapter activities.
4	Develop a chapter succession plan.
5	Create and maintain a chapter policy and procedures manual.

Objective 3: To project a positive image to ourselves and others

Strategy	Description
1	Improve public and corporate awareness of STC Houston.
2	Promote member and chapter involvement in community and corporate affairs.
3	Begin positioning ourselves to host the Annual Conference.

Strategy 3.1: Improve public and corporate awareness of STC Houston.

Tactic	Description	Due Date	Responsible Area
1	Create and implement a chapter marketing strategy.
2	Promote STC Houston in high school and college programs and establish contacts with guidance counselors.
3	Establish a speakers bureau.
4	Redesign and reenergize the corporate sponsor program. Example: Solicit meeting sponsors.

Strategy 3.2: Promote member and chapter involvement in community and corporate activities.

Tactic	Description	Due Date	Responsible Area
1	Participate in tradeshows.
2	Participate in science fair judging.
3	Identify and participate in activities that benefit high-profile not-for-profit organizations.

Strategy 3.3: Begin positioning ourselves to host the Annual Conference.

Tactic	Description	Due Date	Responsible Area
1	Keep abreast of the building of hotel space in Houston and communicate with the Society office.
2	When selected, establish a hospitality committee.

Objective 4: To foster valued personal relationships

Strategy	Description
1	Improve environment at chapter activities.
2	Increase social interaction at meetings.
3	Provide one-on-one opportunities.

Strategy 4.1: Improve environment at chapter activities.

Tactic	Description	Due Date	Responsible Area
1	Provide music during networking hour.
2	Provide methods to identify different categories of attendees at meetings.
3	Diversify and improve meeting setup to promote member interaction.

Strategy 4.2: Increase social interaction at meetings.

Tactic

Description

Due Date