Volume 42, Issue 1
STC Participation Pays Big Dividends!
by Suzanna Laurent, Region 5 Conference Manager, Senior Member, Oklahoma
I am a firm believer that what you get out of anything is in direct proportion
to what you put into it. You learn new skills and discover hidden talents by
participating in STC chapter activities. I do stress the word “participating,”
though, because just being a member does not produce the same results. I found
a new career that I really enjoy because of my involvement in another organization.
After I volunteered to do the chapter newsletter, I started winning awards for
it. So, when I finally started to college, I studied writing. I earned a degree
in technical writing—already knowing that I not only enjoyed the work but was
good at it, too. I received these two great benefits from participating in activities.
One of the greatest challenges in STC chapters is getting members involved
in chapter activities! Do you ever wonder why people hesitate to get involved
when they have so much to gain from it? Let’s review some of their reasons and
my responses to them.
No one asked me to do it
Have you asked them to do the job? Take the time to sit down with them to explain
the benefits they can receive from doing the job, show them what needs to be
done, and then ask them to do it. A phone call often works, but it is much more
powerful to ask in person!
I don’t have enough time
In today’s world there is so much to do that people choose what helps them
meet their needs best! By participating in chapter activities, they learn to
juggle multiple projects and sharpen interpersonal skills, which in turn inspires
them to accomplish even more. Now, that’s a win-win situation!
I need to improve my job skills, not spend time volunteering.
Most skills learned while working on chapter projects can be used on the job.
Those skills include time management, problem solving, working with others,
marketing, public speaking, teamwork, project management, delegating, and assertiveness.
To find out how members want to improve, ask them questions like “Why did you
join STC? What do you expect to receive from your STC membership? What do you
do on the job? What skills or traits would you like to improve?” The answers
can be used to match people to projects.
Networking doesn’t help me on the job
Networking can be defined in many ways. Each time I have changed jobs, the
lead came through an STC friend. Networking can mean getting job leads or asking
for help with a software program or building a successful consulting business.
I don’t know how to do it
Do you have plenty of “how to” information available? Is there an experienced
mentor standing by to answer questions? Have you empowered them to do the job
and allowed for some creativity? Sometimes all you need to do is make sure they
have the resources to perform the work.
I hope this article gives you some ideas about how to get members involved,
whether you need help with chapter leadership or staffing a committee. You should
also realize that some people just don’t want to be actively involved, and that’s
okay! Often though, some members are just waiting for a chance to show what
they can do. Their reward is personal and professional growth, self-satisfaction,
and a chance to make a difference in the technical communication field.
Poetry Contest Winner
To help encourage the STC Board of Directors to choose Houston to host its
annual meeting, STC Houston sponsored a poetry contest in which poets were encouraged
to talk about Houston’s positive features in verse. The winning poem was by
We “Ames” to Please
by Holly Jahangiri
Within the heart of Texans everywhere
Is hospitality we long to share.
Dear Andrea, you know we “Ames” to please–
Don't make us get down on our bended knees!
Our Houston’s home to seven-story pines,
Encased in bright orange trumpet flower vines.
Humidity's a blessing and a curse
“Bad hair days” we all share (it could be worse)!
Come play in Houston - we've got “bumper cars,”
And NASA brings us closer to the stars!
Long sultry days of summer baseball quenched
With Minute Maid, or by a downpour drenched,
There’s much to see in Houston, much to do–
That said, the Houston chapter welcomes YOU!
Other participants included:
- Stephanie Donovan
- Jack Howard
- Jim Hunt
- Keith Knox
- Marc Levinson
Technical Communicators Get Geared for Success
By Suzanna Laurent, Region 5 Conference Manager, Senior Member, Oklahoma
The Oklahoma chapter of STC is proud to host the Region 5 Conference, Geared
for Success on Route 66, from October 4–6, at the Hilton Northwest in Oklahoma
With a kaleidoscope of sessions, any professional involved in communicating
technical information is guaranteed to benefit from this conference. From writing
to multimedia to graphics art, STC members and non-members can gear up to learn
through linear tracks or by combining sessions that best meet their individual
There are 36 educational opportunities offered in four tracks that include
a dynamic range of individual sessions lead by professionals from around the
world. Tracks include:
- Customized Models: Web and Graphic Design
- In the Driver’s Seat: Career Development and Management
- Your Tool Kit: Technology and Applications
- Taking a Test Drive: Users and Usability
- Under the Hood: Writing and Editing
The keynote speaker, world-renowned Jim Stovall from Tulsa, Oklahoma, is the
Emmy-winning founder of the Narrative Television Network (NTN), the first network
to bring television to the more than 13 million blind and visually impaired
people in the United States. NTN now includes over 1200 cable systems and broadcast
stations, reaching over 35 million homes in the United States and 11 foreign
NTN programming is also presented via the Internet at www.NarrativeTV.com,
serving millions of people around the world. Stovall promises “You will laugh
and you will cry, but you will never be the same!”
In addition, attendees can select from a variety of pre-conference workshops
on October 3. Even if you don’t attend the conference, you can attend one of
the eight-hour workshops on Project Management, Web Site Design and Development,
or Motion Media Scripting.
For conference registration information, go to www.stcregion.org/region5/conference/2002/home.htm
or contact Suzanna Laurent at 405-376-4210 or email@example.com.
On Sunday morning a free, regional leadership workshop will be presented by
Linda Oestreich, STC Region 5 director-sponsor, Judy Glick-Smith, immediate
past society president and Thea Teich, first vice president of the society,
as they share their expertise in this lively session that will be part interactive
discussion and part exercises. No doubt you’ll leave this workshop with some
valuable tips on how to be a better leader in your STC life, in your work life,
and in your “life” life!
With the “mother road” as a backdrop, the Region 5 Conference will help you
navigate the new horizons of technical communication. Just as the original tourists
had to take care of the basics of fuel, oil, and tires, our conference sessions
on writing and editing will help you reconnect to the basics. And, just as the
original tourists dubbed Route 66 the “road to opportunity,” never knowing quite
what was around the next bend, our conference sessions on new and innovating
technologies and concepts will help you map your future successes. Plan now
to join us as we get Geared for Success on Route 66.
Volunteer of the Month–Deborah Silvi
by Paul Mueller, Senior Information Development Manager, NetIQ Corporation
Deborah Silvi is the STC Houston September 2002 Volunteer of the Month for
her work with the Competitions committee to prepare for this year’s technical
publications, art, and online competitions. Deborah is serving as competitions
general manager and chapter historian for our chapter. She has taken a leading
role, along with Competitions Director Deborah Crockett, in ensuring a smooth
relationship with our trading partner, STC Atlanta.
Deborah has been a very active member of STC Houston for many years, and her
accomplishments continue to astonish us. Most recently, Deborah was recognized
by the Society as an Associate Fellow for her extensive, dedicated service.
While working at BMC Software as a technical publications manager, Deborah continues
to dedicate her “spare” time to help our chapter grow and flourish. Her contributions
over the years involve most areas of the chapter, including serving as chapter
president, 2001 Region 5 conference treasurer, 1994 Region 5 conference co-chairman
and programs manager, and chapter historian. She was also responsible for the
chapter historical items on display at STC Houston’s 40th Anniversary Party
I was fortunate enough to work with Deborah on the 2001 Region 5 Conference,
and I quickly learned why so many STC leaders recognize Deborah as a trusted
mentor and advisor. With her valuable experience, attention to detail, and ability
to listen, Deborah helped all of us surpass our goals and develop new skills.
I found myself listening intently to her guidance and learning not just from
her words but also from her actions. Her skill and experience played a vital
role in making the conference such a huge success.
STC Houston is pleased to honor Deborah Silvi as September 2002 Volunteer of
by Bonni Graham, Director-Sponsor, Region 8
One of the things chapters routinely ask me is, “What are other chapters doing?
We want to do new things, but we also want to do what we know works.” If you’re
a chapter president, you’ve noticed that we always ask for new and innovative
ideas your chapter has implemented since your last chapter report. This time,
we received so many great ideas that they served as the inspiration for the
Board’s report back to you.
To help you with your strategic planning, this article groups the ideas by
the categories in the Chapter Achievement Award guidelines!
Membership and Member Services
Many chapters moved their elections online this year. They universally reported
a successful experience with this method, in some cases seeing a significant
increase in the percentage of members voting. Many used the Zoomerang service
while others set up a custom, password-protected service on their chapter site.
In most cases, the membership number served as the access password.
In addition, many chapters have started using PayPal (www.paypal.com)
to accept credit cards. This service works by accepting credit card information,
then transferring the income in a batch to the chapter’s checking account (specified
during setup). This service is a cool way to add convenience to your money collecting!
A rose is a rose is a rose is not always true! One chapter discovered
that its members found the term “meeting” off-putting. By changing the name
to “workshop” and adjusting the format to more of a roundtable discussion, they
experienced a significant increase in attendance. Be sure to survey your members;
everybody has a different take on what they want.
Another successful meeting format change was one chapter’s “Network and Nibble”
format. According to their description: “There is no formal speaker, but every
person introduces himself or herself. We specifically invite local employment
agencies and hiring managers. No dinner, just appetizers, the cover fee is low
enough for even unemployed members. We also ensure that there is plenty of material
such as back issues of Intercom, the quarterly journal Technical communication,
and conference proceedings available for people to review, as well as other
technical writing related resources.”
One chapter has started a book club, to help members “interact on a different
level from the technical meetings.” Another chapter maintains a lending library
of the top titles in technical communication and business.
Is your chapter experiencing tough economic times? You’re not alone; many chapters
are seeing the same thing. One chapter established a Job Search Support group
for out-of-work members. It focuses on “preparing members to find new work,
network, cope with the recession, develop new and more marketable skills, and
expand their portfolios.” In addition to the main group meetings, the support
group is organized into smaller groups that meet more frequently to provide
mutual emotional support and encouragement.
Chapter Communication Products
Consider the possibility of “hiring” a student to help produce or edit the
newsletter. Many schools grant academic credit, and chapter funds permitting,
you can create a stipend to help the student gain access to some of the training
and networking available at the annual conference. Make sure to have a professional-level
chapter member serve as a newsletter advisor, so that the student is directed.
Concerned about the consistency of how information from your chapter is presented?
One chapter created a style guide to help chapter leaders and membership communicate
about Society and chapter events and other information.
In this section, I’m adding an idea that came up during the Leadership Day
roundtable: When you recognize a volunteer, plan for recognition before the
end of the year, and plan for more recognition than simply announcing their
service at a chapter meeting. Consider having a “volunteer of the month.” Recognize
that individual with a certificate delivered at the meeting, a brief article
in the chapter newsletter (no more that 250 words – one paragraph), and a letter
on STC letterhead to their employer, thanking them for their efforts (send a
copy to their boss and to Human Resources). You could even use the brief article
as a press release to local business magazines, many of whom have space for
short “newslets” about local business people, which would provide publicity
for the chapter as well!
In addition, consider a special recognition for senior or long-term members.
One chapter tried this and noticed an upsurge in participation by those members.
Long-time members have a wealth of history and knowledge that newer members
find invaluable. Recognizing these members keeps them – and their experiences
– available to and involved with the chapter.
Many chapters in many regions are sponsoring student writing competitions.
These competitions introduce elementary, high school, and college-level aspiring
communicators to the theory, practice, and art of technical communication. Some
competitions are in conjunction with a local science fair or other school function,
and some are standalone competitions. Either way, they are excellent vehicles
for expanding community. As for volunteer opportunities, they provide a finite
and concrete opportunity that allows volunteers to provide an exceptional service
of limited and specific duration.
Other chapters sponsor a booth at college and high school career fairs. They
spend a day discussing our field with students interested in pursuing a career
in technical communication. This effort provides exposure to specific interested
parties and to the community at large. It enables volunteers to help define
and promote the profession, as well as to network with others in related fields,
serving at the other booths.
In a completely different area, one chapter has started an outreach/partnership
program to other, related professional associations, such as American Society
of Training Developers (ASTD), American Medical Writers Association (AMWA),
and American Society of Indexers (ASI).
They’ve established a liaison position on their administrative council to develop
strategies and maintain programs ensuring the continuity of the effort.
While sponsoring a chapter leadership workshop is not, in and of itself, innovative,
some chapters have taken such training to the next level. One chapter held an
all-day, free training, open to all volunteers, that not only explained the
organization and structure of the Society, but instructed attendees in the best
practices of non-profit organizations in general for running chapter activities
and managing volunteers.
A chapter treasurer holds a position of great responsibility. While there is
oversight at the Society level, some chapters have supplemented that with additional
checks and balances, such as having the chapter president receive a copy of
the bank statement directly from the bank. This aditional step provides a level
of safety and comfort for both officers.
Some chapters, particularly in farflung areas, have begun holding their administrative
council meetings on the Web. NetMeeting (www.netmeeting.com)
enabled one chapter to “establish leadership in its several geographically dispersed
communities spanning about 70 miles so that they could meet more often and conduct
more chapter business.”
Even student chapters are getting in the act: one student chapter plans to
use its website as an article repository, as well as a two-way communication
medium: “They plan to implement threaded forums and polls so that members and
students can collaborate outside of the meeting room.”
That’s it! I hope some of these ideas inspire you and that you’ll experiment
with putting them into action.
From the President
Mastering Knowledge for Success
by George Slaughter, Information Developer, BMC Software
Last year, STC Houston celebrated its 40th anniversary. This year, we focus
on setting the stage for a bright, successful future.
Three Big Goals
The first of our three big goals is our forthcoming chapter membership survey.
This survey gives you the chance to share your feelings about STC Houston and
its activities. Pat Bishop, our membership director, is leading this effort.
The second goal is the creation of our five-year plan. We will hold a special
strategic planning event October 19, and you’ll want to be on the lookout for
The third goal is our mentor program. We’ve had such a program in the past,
and we’re bringing it back this year. Paul Mueller, our vice president, will
lead this effort.
Lots of Other Things, Too
STC Houston does much more, of course. We continue to have monthly program
meetings, organized by Cindy Pao. Rebecca Taylor leads our communications team,
which produces our Dateline Houston newsletter and updates our web site,
www.stc-houston.org. Steve Cunningham
is the local liaison to our satellite group leaders in Bryan–College Station
Deborah Crockett and Deborah Silvi are leading our efforts for the annual technical
publications competitions and February awards banquet.
Rene Gedaly leads our volunteer recruiting efforts. Wayne Schmadeka, Karen
Trossevin, Deborah Long, and Jocelyn Williams will also play important roles
this year. You’ll want to know these people as we start our program year.
Learning How to Succeed
More than ever before, knowledge is the key to success in our profession. We
chose Mastering Knowledge as our theme for 2002–2003 because through
STC Houston you can develop the skills you need to be successful. Join us as
we make this year one of our best ever!
From the Editor
Delivering New Online Resources
by Rebecca Taylor, Product Marketing Analyst, Hewlett-Packard
Welcome back to another STC Houston program year! I look forward to another
turn behind the helm here at Dateline Houston.
Concomitant with the beginning of our 2002–2003 program year, I am happy to
announce some new online resources for Dateline Houston.
Complete Online Version
Starting with this issue you’ll be able to read all major articles on the STC
Houston web site!
And you’ll find it easier to read the content on your screen. To read the newsletter
online you no longer have to download it and scroll up and down the columns
to see everything on a page.
Don’t fret—if you’re the type who likes to download the newsletter, print it
out, and take it with you, it’s still available in its entirety as a PDF file.
Our primary goal was to make our newsletter information more accessible as
you’re browsing the web site. Now you have all pertinent details right at your
fingertips. In the new Dateline Houston you’ll find the following information:
- submission guidelines
- copyright and reprint policy
- subscription method
In the future we’ll convert feature articles from past issues. We’ll also post
a comprehensive guide to writing and submitting articles for Dateline Houston.
As always, if you have any comments or suggestions for Dateline Houston
please contact me. We’ve even made contact easier for you by providing a
feedback form: www.stc-houston.org/contacteditor.htm.
Here’s to a wonderful year, everyone!
September Program Meeting
STC 101: Its History and Your Future
Linda Oestreich, Region 5 director-sponsor, will kick off the STC Houston 2002–2003
program year by summarizing STC history.
With the STC 50th anniversary fast approaching and the STC Houston 40th anniversary
just past, tales of how the Society grew into its present configuration are
as timely as they are interesting.
Linda will share stories from her experiences in STC Houston the past 11 years
and from the San Diego chapter during the decade before that. You’ll learn what
it means to be part of a nonprofit organization and how to ensure that STC retains
its nonprofit status.
To generate a bit of enthusiasm for the benefits that we get from Society membership,
Linda will share a few details about what STC can mean to each of us: how it
can improve our life, nourish our career, and help us win friends and influence
Linda welcomes all questions you might have about STC—past or present. Please
send your question to Cindy Pao, director of programs, at firstname.lastname@example.org.
After Linda’s presentation you can get acquainted (or reacquainted) with your
fellow STCers. An Administrative Council member will host each table to facilitate
Hilton Houston Westchase and Towers
9999 Westheimer Road
Tuesday, September 10
5:30 p.m. networking (hors d’oeuvres)
6:20 p.m. announcements
6:30 p.m. program
$3 (student and unemployed members)
$6 (student non-members)
A drawing for various prizes is held at the end of each general meeting. Proceeds
benefit the Marx Isaacs Student Scholarship Fund.
Your 2001-2002 Administrative Council would like to thank the many, many individuals
who pitched in to make the past year so memorable.
Drum roll, please
Lisa Anderson, Donna Baier, William Bass, Doris Beetem, Laura Bellspirito,
Cathy Bettoney, Melanie Boston, Linda Branam, Steve Brunet, Lori Buffum, Jean
Cameron, Ragna Case, James Casey, Kevin Chou, Catherine Clark, Deborah Clifton,
Kate Compton, Phaedra Cook, Cord Courrege, Deborah Crockett, Steve Cunningham,
Jewel Darby, Judah Davis, Jamie Diamandopolos, Jessica Dickerson, Dianne Dillingham,
Stephanie Donovan, Verna Dunn, Theresa Dunson, Martha Dutton, Karen Estep, Karen
Farrell, Gaye Farris, Maria Fee, Melanie G. Flanders, Gary Foster, Erika Frensley,
Chris Gales, JoCarol Gau, René Gedaly, Karen Graber, Courtney Graves, JoAnn
Green, Judie Guy, Mary Gwynne, Tanya Handy, Aubrey Hardman, Pat Hartberger,
Ron Hartberger, Julie Heber, Rhonda Hector-Sloan, Carol Hidinger, Jack Howard,
Jim Hunt, Bill Hunter, Ann Jennings, Molly Johnson, Elsa Kapitan-White, Mac
Katzin, Ron Kirk, Erin Kline, Catherine Ladd, Nina Laidlaw, Terry Lambert, Julia
Land, Danell Landes, Suzanna Laurent, Lisetta Lavy, Deborah Leech, Ann Liggio,
Michael Likhinin, James Lillian, Dean Liscum, Melody Locke, Deborah Long, Pam
Macaul, Melinda Mayers, April McAnespy, Al McAnespy, Joe McNally, Leila Merritt-Sewell,
Paul Mueller, Al Miller, Dorothy Murray, Linda Oestreich, Marilyn B. O’Leary,
Karen Oscar, Sahar Othman, Marilyn Owens, David Pacheco, Cynthia Pao, Linda
Price, Shanti Rao, Robin Reddick, John Reynolds, Martha Rockecharlie, Sandra
Rybarczyk, Emily Salamie, Sandra Salstrom, Rick Sanchez, Wayne Schmadeka, Robin
Scott, Janette Sexton-Shahout, Amy Sharp, Kim Shaw, Heather Shelly, Helen Shoup,
Deborah Silvi, George Slaughter, Anne Smith, Gem Smith, Lee Smith, Marianne
Smith, Sherri Smith, Jeff Staples, Mark Stepp, Mark Stevens, Suzanne Stuckly-Taboada,
Ann Sumanth, Rebecca Taylor, Jill Tollefson, John Turner, John Turner, Kuovonne
Vorderbruggen, Monica Waddell, Yvonne Wade, Margot Wedell, Denise Wenner, Mike
Wessels, Jocelyn Williams, Ophelia Wooley, Vince Yokum.
Another great year of quality programming
The following members worked over the summer to plan a great year of quality
programming for STC Houston 2002-2003:
Doris Beetem, Lori Buffum, Melanie Flanders, Margaret Gorham, Jim Hunt, Robert
Nagle, George Slaughter, Gem Smith, John Turner, Nicole Wycislo, John Young,
and Cindy Pao, STC Houston Programs Director.
Did we miss you? Please send your name to email@example.com
so we can include you in next month's appreciation column.
Calling All Entries
You can now enter the STC Houston technical communication competitions. Submit
your work to be judged and recognized by fellow communicators in the following
- online communications
- technical art (physical media only)
- technical publications
Anyone may submit entries. You do not have to be a member of STC. You may enter
work as an individual or on behalf of a colleague or subordinate.
Entries must have been produced or substantially revised within 24 months preceding
September 1, 2002. Entries must have been originally prepared and accepted for
publication by a client, employer, or publisher.
The deadline for all STC Houston chapter competition entries is October 4,
You can pick up entry forms during the September STC program meeting at the
Houston Hilton Westchase and Towers, or you can locate a form on the STC Houston
website at www.stc-houston.org/competitions.html.
Mail entries to:
PO Box 42051
Houston TX 77242-2051
There is also a provision for dropping off entries.
For more information, contact Deborah Silvi at 713-918-1354 or at firstname.lastname@example.org.
Society & Industry News
STX: Students Today, Leaders Tomorrow
An episode at STC’s 49th Annual Conference proved that STC programs really
do make a difference.
It was the crowd at Leadership Day that inspired Sandra W. Harner, assistant
to the president for academic and research programs, to do something a little
different. At the event preceding the conference, Sandi recognized Mary Jo Stark,
the current Society treasurer, who had been a Sigma Tau Chi (STX) member when
Sandi had run the program. As Sandi continued to scan the attendees, she noticed
several more former STX members. Looking at them, Sandi thought, “You've come
a long way.”
The STX program was established to identify and support undergraduate and graduate
technical communication students who will contribute to the profession. At Leadership
Day, Sandi saw the results of that program—today's leaders developing STC’s
direction and growth. At the Student Welcome Reception that evening, she asked
Andrea Ames (Society second vice president), Jennifer L. Giordano (Central Ohio
chapter president), Kenneth M. Kittle, Jessica E. Larcom, Martha K. Sippel (Rocky
Mountain chapter president), Mary Jo Stark (Society treasurer), and all former
STX members, to stand before the group. As the leaders rose in succession, Sandi
read a list of their Society and professional achievements from their membership
in STX to their current leadership position.
The leaders’ successes encouraged students and illustrated a thriving-and rewarding-environment
for dedicated professionals. They also embodied STC's mission: to design the
future of technical communication. “It was so cool,” said Sandi, “to see that
Sigma Tau Chi is a program that works. It was really inspiring.”
For more information about STX and Alpha Sigma, STC’s honorary fraternity for
two-year colleges, visit the Society Web site at www.stc.org/academic.html.
Applications for both fraternities must be received at the following address
by November 1, 2002:
Elizabeth Overman Smith
Department of English
9030 Haley Center
Auburn University AL 36849
New Student Chapters
The Society welcomes three new student chapters: Rose City, University of North
Carolina–Charlotte, and London, Ontario.
The Rose City student chapter is located in Portland, Oregon, and has been
assigned to region 7. The chapter advisor is W. Tracy Dillon.
The University of North Carolina–Charlotte student chapter is located in Charlotte
and has been assigned to region 2. The chapter advisor is Gregory A. Wickliff.
The London, Ontario student chapter is located in London, Ontario, Canada,
and has been assigned to region 1. The chapter advisor is Deborah Ann Maskens.
2002–2003 Election Results
Meet the new Society leaders for 2002-2003 at www.stc.org/0203election_results.html.
Among the new council members are:
- President: Edward J. See
- First Vice President: Thea Teich
- Second Vice President: Andrea L. Ames
- Secretary: Andrew Malcolm
- Director-Sponsor, Region 5: Linda L. Oestreich
STC Specialty Gifts
STC Specialty Gifts are a great way to show appreciation to Society members
or professional colleagues while spreading the STC name. Specialty gifts make
terrific giveaways for chapter meeting, conferences, and special events. www.stc.org/specialty_gifts.html
STC Mission Statement
The mission of the Society for Technical Communication is to improve the
quality and effectiveness of technical communication for audiences worldwide.
Developing a Single-Sourcing Strategy
When and Where
October 8-9, 2002 8:30 a.m. to 4:30 p.m.
2900 Wilcrest Dr # 2900, Houston, TX 77042, (Kitba Consulting Svc)
Book and Instructor
This seminar now includes JoAnn Hackos's Content Management for Dynamic
Web Delivery book.
Online at www.usabledesign.com/03register/03register.htm
or by phone at 303-234-0123
You’ll learn how to
- Evaluate the benefits and challenges of single–sourcing
- Decide when single-sourcing strategies are appropriate
- Identify opportunities to target information to multiple audiences
- Develop an information blueprint by examining authoring and publishing requirements
- Consider the criteria for selecting the right tools
- Identify and solve organizational issues for single–sourcing
- Follow a method for constructing an information model
- Change the way you write, edit, and review documents for single sourcing
- Identify the role of each member of your single-sourcing team
- Show that single-sourcing tools are a valuable investment
For more information visit, www.usabledesign.com/01seminars/01ss.htm.
Documentation and Training
Boston University Education Center
October 7-8, at the Boston University Corporate Education Center (Tyngsboro,
Tools such as: Acrobat, Author It, CourseBuilder, Deva Help, Dreamweaver, FrameMaker,
Word, MS Visio, Oasis Dynamic Publishing, Photoshop, Powerpoint, Robohelp,
Technologies such as: XML, XSL, HTML-based Help, CSS, eBooks
Processes such as: Single-Sourcing, Educational Game Simulations, Minimalism,
Structured Information, Enterprise Content Management, Indexing, Contextual
Learn more at www.doctrain.com.
Marketing Communications Certificate Program, University of Houston
The Marketing Communications Certificate Program offers the following courses:
- Marketing Essentials: Principles and Practices of Top Marketing Professionals
- Communication Plans: Implementation and Analysis Tools
- Public Relations: Planning and Practices
- Creative Ideas: Increasing the Effectiveness of Advertising
- Successful Selling Skills
- Internet Marketing
- Graphic Design: The Importance of Image
- Rewarding Trade Shows: Getting the Most out of Your Exhibit
For more information www.uh.edu/continuingeducation/marketing.html.
If you have a networking opportunity to share, please tell us! Go to www.stc-houston.org/contacteditor.htm.