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October 2002 >
From the Director
Volume 42, Issue 3
From the Communications Director
Improving the Status Quo
by Rebecca Taylor, Product Marketing Analyst, Hewlett-Packard Company
Last year saw some big changes for STC Houston communications practices, a
new expanded web site and exclusively electronic newsletter being the major
ones. So while last year was a year of change and expansion, this year is one
of improvement and building. This year our goal is to make your communication
resources better than ever. So I’d like to let you know how my committee members
are working to do just that!
Now that our newsletter is published electronically, we hope to offer an even
broader newsletter that is entirely online and embedded in our web site. Starting
with the September issue, the entire newsletter is posted on the website for
you to browse, print, or download. A web-based format will make it easier for
you to read the newsletter as it is meant to be read—online. Our newsletter
committee is working harder than ever to bring you a timely, useful publication.
Next time you see Cathy Bettoney, Melanie Boston, Jamie Diamandopoulos, Erika
Frensley, Jim Hunt, or George Slaughter, give them a pat on the back. You can
always send anyone on the committee, including me, your comments or suggestions.
Our illustrious webmaster, Theresa Duncan, is applying her expertise to our
web site. Now that the site is established and well used, we want to make sure
it provides the best online experience for you. We expect to do some usability
and content analyses. If you have any suggestions regarding the web site and
how we might improve it, please send your suggestions to email@example.com.
We’ve seen a lot of activity on our mailing list lately. We’re also looking
for ways to make your listserv experience smoother. Soon we’ll be publishing
a set of informal guidelines for when and what to post. I’d like to thank Anne
Smith for her hard work in making this relatively new communication method such
Our public relations manager extraordinaire, Stephanie Donovan, has been hard
at work this summer updating our chapter brochures and streamlining our public
relations process. Stephanie strives to publicize all of our events and announcements.
Last, but certainly not least, is our phone service. Judie Guy is the hidden
voice on the other end of the line when a prospective member calls our phone
line for information or assistance. Judie’s efforts are vital to keeping our
prospective members and the public informed about the chapter’s services.