Working or not, most technical communicators yearn to make extra money, raise
their visibility and bolster their resumes. One way to achieve all those objectives
at onceand have fun to bootis to write for magazines, technical
But how do you proceed, especially if you're new to the game? Some useful,
step-by-step recommendations emerged during a recent STC-sponsored audio teleconference
called "Writing for Magazines," presented on June 18 by published
technical writer and Hoosier Chapter President John Hedtke.
Step One: Hatching Saleable Ideas
Before you can write a magazine article, you need an appealing idea that addresses
at least one of four perennial themes:
How to make or save money
How to save time
How to be loved
How to have fun
Within those broad headings, of course, the possibilities for magazine article
ideas are endless and reflect your own interests, skills and life experiences.
Some of the most engaging features spring from the unexpected but happy intersection
of two typically unrelated subjects. Example: travel and soccer, Hedtke said.
Step Two: Targeting Suitable Magazines
Once you select an idea, your next task is to find a magazine that might publish
your submission. For suitable candidates, check reference sources such as the
Writer's Digest and the Writer's Market. Both guides list hundreds of publications
and their editors, describe their editorial guidelines and focus, and specify
But neither compilation is exhaustive. For additional listings, check newsstands,
web sites and libraries, both public and corporate. And remember, many periodicals
now have electronic publishing arms that afford freelancing opportunities quite
apart from printed forms of distribution.
Step Three: Selling to Editors
Having chosen a magazine, you then need to approach its editor with a proposal.
Your chief tool for doing so is a one-page, personal query letter that effectively
sells your idea in the opening paragraph. A query letter communicates the gist
of your planned article and should reflect an understanding of a magazine's
mission and readership, Hedtke said. Always mail your letter and enclose a stamped
return envelope with a clip or two, if necessary.
When crafting your query, also heed the following additional tips:
Never direct editorial queries to subscription officesan amateurish
Never pitch the same article to different magazines simultaneouslythe
shotgun approach to querying alienates exclusivity-loving editors.
Step Four: Meeting Editorial Expectations
The long-awaited approval of your article arrives. Congratulations! Now comes
the fun partcomposition. As you write, scrupulously follow editorial directions.
Avoid surprises; editors hate them. If you have questions, ask. And above all,
meet deadlines. If you must change your work, do so, even if requested edits
make you wince. "Editors are always right," Hedtke said, tongue in
Finally, send a bill immediately after your proposal's acceptance. Because
magazines sometimes fold, delayed invoices can mean forfeited checks, Hedtke
This article has been reprinted from the STC Silicon Valley Chapter newsletter,
Beyond Borders: Web Globalization Strategies
A book review
by Jeff Staples, Information Developer, Kitba Consulting
John Yunker. 2003. Indianapolis, IN: New Riders Publishing. [ISBN 0-7357-1208-5.
552 pages, including indexes. $39.99 USD (softcover).]
If your web site is not designed for or understood by a global audience, you
are excluding an estimated 200 million people, according to John Yunker in Beyond
borders: Web globalization strategies. Yunker contends, "Web globalization
will open your organization to virtually unlimited opportunities, but also many
risks" (p.3). It is these opportunities and risks that Yunker examines
in his book.
The chapters are organized into seven Parts that convey the flow of globalizing
your site. The focus of each Part ranges from preparation through implementation
and strategies for successful global promotion. Part 7 contains a helpful glossary
and appendixes, the content of which is referenced in various chapters.
Throughout the book, Yunker "Spotlights" various organizations such
as Monster.com and FedEx. Through these spotlight glimpses, you learn how these
organizations went about developing their global web sites and the challenges
they faced. To help you gain experience in developing sites in other languages,
Yunker offers "Hands-on" sections. These sections offer files that
you can download to help you create actual sites in various languages, including
Spanish, German, and Russian.
Chapter 1 provides some basic information on the web and why web globalization
is important. Concepts and terms such as localization (L10N), internationalization
(i18N), and globalization (g11N) (pp. 17-21) are explained. According to Yunker,
"Success at Web globalization demands high attention to detail and the
ability to look at your web site through the eyes of someone else" (p.
Many languages coexist on the Internet. Chapter 2 offers information on the
behind-the-scenes aspects of the Internet that make the coexistence of these
various languages possible. Here you learn about writing systems (ideographic
and phonetic), character sets (ASCII and Unicode), language identifiers, and
country codes. It is a lot to grasp at once, so bookmark this chapter for future
reference as you proceed through the book.
Chapter 3 prepares you to go global with your web presence. Here you can learn
about mistakes that other companies and, more importantly, learn how you can
avoid these same mistakes.
In Chapter 4, Yunker helps you to evaluate your global readiness. Before going
global, review the Reality Checklist (p. 81) and determine if your company,
products/services, and brand names are ready to go global. For example, you
have converted your web page (the front end) to Spanish, but can your customer
support staff (the back end) handle questions in Spanish?
After you have evaluated your readiness, you decide you are ready to go global.
Chapter 5 introduces you to the basic strategies for developing and managing
global web sites. Yunker provides you with a to-do list (p. 123) for going global.
The list is a convenient roadmap with detail on what each globalization component
And as with most ventures, "show me the money." You may be ready
to go with your globalization efforts but your budget may not. Chapter 6 addresses
this touchy subject. Yunker provides a checklist of globalization expenses you
can expect to incur as well as the areas these expenses will come from such
as "the five major slices" (p. 141).
So are you going to internationalize or localize your web site? Chapter 7
helps explain the two terms. "Internationalization is the process of building
a web site so that it can support multiple locales, while localization is the
process of modifying that site for a specific locale" (p. 171). You read
about elements that will help you create a balance between global efficiency
and local customization in creating your global web sites.
Chapter 8 addresses "the most important, and most noticeable, component
of localization: translation" (p. 193). Yunker covers the various phases,
components, and attributes associated with translation. Included in this chapter
are the phases of the translation process such as creating a budget and a translation/localization
To provide assistance with all the demands of web translation, Chapter 9 offers
information on software to aid in the process. Yunker focuses on the two most
common computer-aided translation (CAT) tools: translation memory (TM), software
that stores previously translated sentences for reuse, and machine translation
(MT), software that translates whatever text you enter.
Just as with taking printed doc and "dumping" online, what works
for your source site (for a specific audience such as the United States) may
not be the best for your entire global audience. Chapter 10 encourages you to
think globally as you create the text on your source site. This practice of
thinking globally can help you save on translation cost while maximizing your
Chapter 11 focuses on the design of your web site: building your global template
and localizing that template for each web site. "A global template enables
companies to make the most of one design, to centralize control, and to convey
a consistent image to the world" (p. 282). However, your company may want
a completely localized web site for each location instead of a global template.
Both methods are discussed with examples of actual web pages.
Familiar with Unicode, the Internet's default character set? Chapter 12 discusses
Unicode and creation of multilingual web content. Unicode supports all major
languages; however, not all software supports Unicode. Yunker discusses four
methods for managing text in web pages and graphics and each methods strengths
Having one web site creates challenges in managing the site content. Chapter
13 provides information about the challenges associated with managing multiple
sites, including discussions on software that can help you manage web content.
The main challenges in keeping source and localized web sites in sync include
update control, error control, turnaround time, and business rules.
In the United States, we have the domain name system (DNS), which allows us
to enter Amazon.com rather than 188.8.131.52, its IP address. Chapter 14 explains
that DNS is not so user-friendly with a global audience. In addition, DNS allows
for only a subset of the ASCII character set, raising issues "for companies
with names in languages that use no ASCII characters at all" (p. 375).
If you have created a globally-focused web site, the front end (web page)
addresses your global audience. However, don't forget the back end (support
for customers using your site). Chapter 15 provides support information that
was briefly addressed in earlier chapters.
Your site will have little effect if no one knows about it. Chapter 16 focuses
on web-centric approaches to promoting your site such as search engines, banner
ads, and e-mail. Yunker provides an explanation of each type.
In wrapping up his discussion, Yunker addresses what lies ahead for web globalization.
Chapter 17 offers insight into likely trends in web development, commerce (companies
will be more specific in what they choose to translate), and content.
Web globalization is still in its infancy. Yunker has amassed a wealth of
information that will help you and your company as you begin or expand your
Committee Seeks Associate Fellow Recommendations
by Lawrence D. Kunz, Manager, Associate Fellows Nominating Committee,
and STC Fellow
Each fall, the associate fellows nominating committee asks chapters and members
to recommend STC members for the rank of Associate Fellow. This honor recognizes
the member's achievements in the field of technical communication and/or in
the work of STC.
Any voting member of the Society may make a recommendation. Recommendations
are sent to the Associate Fellows Nominating Committee, which forwards the names
of selected candidates to the STC Board of Directors for approval. Candidates
must have been active in the field of technical communication for at least fifteen
years and must have been members of the Society for at least ten years. (See
the sidebar for guidelines on nominating associate fellows.)
To be considered for election as an Associate Fellow, a candidate must have
attained distinction in the field of technical communication. He or she must
have performed important work in technical communication, done notable original
work that has contributed to the advancement of the field, or made a significant
contribution to the Society.
In August, each chapter received a packet describing the nomination process,
including the information required to consider a candidate. This information
will also be available on the Society's web site at www.stc.org/afellows_nominating.asp.
In addition, the Society office will mail to chapter presidents a list of all
eligible candidates in their chapters.
This year we will introduce a new form that will enable chapters and individuals
to nominate candidates online. The form also will contain guidelines to help
you assemble a nomination package that is complete and effective.
New Associate Fellows will be elected by the STC Board of Directors in January
2004 and will be recognized at the honors banquet at STC's 51st Annual Conference
Contact Society leaders you know for ideas about possible candidates.
Consider members who have received the distinguished chapter service award.
Consider qualified candidates who have transferred to another chapter.
You can nominate the candidate yourself or encourage the new chapter to do
Verify that the candidate has been a member of STC for ten years and active
in technical communication for fifteen years.
Do not ask candidates to prepare and submit their own materials and nomination
Use the online nomination form.
Do not embellish a candidate's credentials.
Select references who know the candidate's accomplishments, and obtain
permission to use the references' names.
Provide sufficient information about the candidate so that the associate
fellows nominating committee can determine qualifications for nomination.
Editor's Note: This article was reprinted from the July/August 2003 issue
September Volunteer of the Month
by Cindy Pao, Information Developer, BMC Software, Inc.
STC Houston is pleased to name Todd Breeding as the Volunteer of the Month
Todd deserves this award for his work revitalizing and managing the Online
Documentation Special Interest Group (SIG).
Nice Management Style
Not only is Todd the manager of the Online Documentation SIG, he has a day
job, too. He manages the Digital Signal Processor documentation group at Texas
Instruments. Sources there say that Todd is a great boss who lets his writers
work at home any time they want, as long as it's after 5 p.m. or on the weekend.
At work, the team is located in an area divided into cubicles. Even normal
conversations can be distracting. Todd has a sign that he sometimes holds up
that says "Quiet Please." However, the writers have learned that all
you have to do to make him understand that he's micromanaging is start talking
about your latest doctor's visit or the litter box, and Todd covers his ears,
says "Nyah, nyah, nyah..." and runs away.
Todd's writers recently complained that they were unable to print. Todd responded
by reminding them that they're "the spearhead of the paperless society."
Todd starts meetings on time by offering candy. If you are late, however,
you get an action item. All in all, he keeps things light and fun, and he backs
up his writers when things get stressful.
Profile of a Winner
Todd likes to bowl. His team, called the Gutter Dogs, bowls every Wednesday
night. Todd owns three bowling balls that are the latest in bowling technology.
In high school, Todd wanted to be a motorcycle mechanic. Today, he owns a
Harley and fancies himself a biker.
Todd was once a member of the Skate Trash, a splinter group of the Urban Animals.
He and an unidentified friend could be found rollerblading through the Heights
every Wednesday night, where they stopped at different bars every half hour
until approximately 2 a.m.
Todd served in the Persian Gulf during the the first conflict with Iraq. Now
he won't let his writers get away with doing their jobs "good enough for
That Secret Smile...
If you see Todd in his office smiling, you've probably caught him reading
the online version of Paddler magazine, a periodical for kayak and canoe enthusiasts.
Thanks for All Your Hard Work!
Todd initially contacted me to ask about the status of the Online Documentation
SIG and ended up managing it. Todd, thank you so much for stepping up to the
Letter from Linda
Priming the Pump
by Linda Oestreich, Region 5 Director-Sponsor, STC Fellow
Ah! September is here and the STC juices are flowing. September programs have
been planned and notices sent. We begin to think about how we will treat this
new STC program year. Will we be active and offer some of ourselves to our profession?
Will we attend occasionally and soak up the things we need to keep ourselves
up to date and in the network? Or will we put all of it aside for other priorities,
other interests, other pursuits?
My plans are to stay as active as I can. And although that level of activity
might change from last year or the year before, I hope to meet my personal needs
for fulfillment. That means I will work to keep in touch with the presidents,
chapter members, and SIG members throughout Region 5. For, as some of you may
know, I have joined the ranks of those who are unemployed! Or, as those in my
outplacement agency insist we practice saying, "I am currently in a self-sales
position with a deferred income."
OK, so along with attending workshops in how to look for a job and having
occasional pity parties for a guest list of one, I have been applying for work
and working my network. Everyone I meet says, "Oh, Linda, surely you won't
have any trouble finding work, you have such a great network!" And I do.
But that network doesn't work itself. It needs to be nurtured and activated.
So, it takes work to work it.
The first thing I must do is to continue with all my STC plans. Yes, I'll
still attend the STC Houston meeting on September 9. Yes, I will still be in
Portland, OR, for the STC board meeting, September 11-14. And YES, I will attend
and present at the Region 5 STC Conference, the Tech Comm Stampede, October
9-12 (for registration information, visit www.stcaustin.org/confregion5/index.html).
In the 19th century, folks used a pitcher pump to lift water from a well.
Because the pump relied on suction to lift water, the pump cylinder had to be
filled with water. So, each time someone raised water, they had to remember
to fill and keep an extra bucket of water. They would then use that water to
"prime the pump" the next time they needed water. I am fully confident
that my attendance at the Region 5 Conference and fulfilling my other STC duties
and connections is my bucket of water. I need it to get more water out of the
pump and I am convinced that I couldn't proceed successfully with my career
or professional development without it.
No matter who you arestudent, teacher, manager, worker, or someone in
self-sales with a deferred incomemaking the sacrifice to get to Austin
in October could make a difference in your professional life. If you need to
put two or three people in a room to save money, call the conference organizers
for help. If you need to carpool to save transportation costs, make a road trip
out of it! The only cost you can't share is the conference registration itself.
And that's a cost that will bring you great return.
That return takes the form of networking opportunities, professional development,
a chance to visit one of Texas' most beautiful and active cities, and the camaraderie
of folks just like you who want to share their knowledge, their concerns, their
expertise, and their love.
The regional conferences meet a need nothing else can. They're small enough
to be intimate and non-threatening; yet large enough to bring in folks you might
not otherwise get to hear or learn from. Regional conferences are close enough
to home that the ideas, industries, and outlook portrayed by the presenters
are those you can easily identify with. And if you happen to be in a town that
has some of the best music and restaurants in the country for your evening entertainment,
well, how can you resist?
Sure, I want to land that perfect job in a perfect company, but "To live
only for some future goal is shallow. It's the sides of the mountain that sustain
life, not the top." So, if you're striving for a goal, and have concerns
about reaching it, focus on the journey. The upcoming STC year, most specifically,
the Region 5 conference in Austin, October 9-12, might just be the water you
need to prime your pump and sustain your professional life.
I'll be looking for you at the Region 5 Conference!
From the President
by Jocelyn Williams, Independent Consultant
Greetings, STC Houstonians! Our program year is in full swing. Your administrative
council has been working diligently to make the 2003-2004 program year the very
This year, we will focus on the theme "Providing Value." As technical
communicators, we should believe that we provide valuebecause we do! It's
important that we internalize this belief. How can we convince others if we
don't believe it ourselves? We provide value in every project, program, or service
in which we're involved. As an organization, we should provide programs and
services that help members present their best. Collectively, we must promote
the value that we provide to other people in the work arena and other communities.
We have set several goals that coincide with our theme:
Look at historical perspectives. STC is 50 years old and our chapter
is over 40! Our Society and chapter have a rich history. It's important that
we understand "where we have been" in order to move forward productively.
Let's take time to reflect on the people, places, issues, and accomplishments
of the past within the technical communication profession.
Establish liaisons with other organizations. Other organizations
have programs, services, and initiatives similar to ours. We can join with them
to reach unchartered areas and promote our value.
Make long-range plans. We have done a good job with planning, but
there's more to be done. Planning ahead helps to streamline chapter operations
and programs and prepare future chapter leaders. Throughout the year, we will
evaluate our programs and services. We will also work to fine-tune our processes
and document what is most effective.
Promote our mentor program. We can learn so much from each other!
Everyone can make a positive contribution to someone else's career or life.
All are welcome to participate in this partnership. Please let Cindy Pao, vice
president and chair of our mentor program, know of your interest.
Contribute to our scholarship program. Education and training
is an important part of our career development. We plan to assist undergraduates
who want to study technical communication. The details for our scholarship program
are still being worked out.
We are very excited about this program year. Your chapter leaders will uphold
the excellent reputation of STC Houston, and we can achieve much by working
with you . We look forward to serving you!
From the Editor
Oh, the Places I've Been
by Rebecca Taylor, Product Marketing Manager, Hewlett-Packard
writing and without books
there would be no history,
there could be no concept
of humanity. Hermann Hesse
Most parents have to nag their kids to turn off the TV or put down the video
game controller so the kids can do chores or homework. My parents? They had
to nag me about putting down the book long enough to do chores and homework.
I suspect they even resorted to hiding a few books!
But, oh the places I've been!
I've visited countless worlds and cultures, both fictional and true. I have
witnessed the hatching of a dragon and the death of an empire. I've seen sunsets
over the Sahara and sunrises over the distant moons of another planet. I've
wept with close friends as they have mourned the loss of the family dog or a
husband. I've cheered when a young boy's team wins its first sports championship.
I have loved books all my life. Love of literature was possibly the greatest
gift my parents gave me (even if they had to temper my enthusiasm!). I cannot
imagine a world where I could not read the book of my choice. I cannot imagine
a world where my children could not read a book of their choice. But it happensmore
frequently than I wish to think.
September 20-27 is Banned Books Week (BBW). BBW is an annual event meant to
raise awareness about the many books that are challenged and banned. Banned
Books Week is sponsored by the American Booksellers Association, the American
Booksellers Foundation for Free Expression, the American Library Association
(ALA), the Association of American Publishers, the American Society of Journalists
and Authors and the National Association of College Stores. You can learn more
about Banned Books Week at www.ala.org/bbooks/.
The page you are looking for no longer exists. Perhaps you can return back to the site's homepage and see if you can find what you are looking for. Or, you can try finding it with the information below.
Get the EdgeCommand How You Are Perceived In Your Market
Your personal brand represents 50% of your worth to your market and influences
the value of your business. Joseph Heller will present ideas that you can use
to build your personal brand and build your relationship with the market.
As founder and president of the Samurai Group, a coaching firm specializing
in branding research and applying these methodologies, Heller has 15 years experience
advising entrepreneurs, executives, and professionals.
A drawing for various prizes is held at the end of each general meeting.
Proceeds benefit the Marx Isaacs Student Scholarship Fund.
Employment Committee News
Job Hunting in the New World
by Steve Shriver, Contract Technical Writer, Baker Hughes
These are trying times, and that means we should be trying something new when
we're looking for new employment. That which was tried-and-true is not working
As the new employment manager, I'll have to confess this is more work than
I bargained for, but I've also learned more than I thought I ever would, and
it's only August. Wow, what a market.
I've got some ideas about job hunting in this market, and they start with
a sharpshooter's mentalitythe shotgun approach is passé. A narrow
focus will help protect a fragile attitude, too, knowing that you're approaching
this market in the most efficient way possible. All you can do is to increase
your percentages. Here's how, with some dos and don'ts.
Don't send out that same old tired and generic resume to one lead, let alone
all of your leads. Quality is what counts, not quantity. This market requires
a targeted resume, not a one-size-fits-all version.
Do custom-design every resume you send to the advertised requirements. Make
it two pages or less. One page is great. Yes, this takes more time and lots
of thought. It is hard work, but at least you're not wasting your time. It will
Don't repeat the same information in your cover letter that you've included
in the summary of your resume. The redundancy can irritate the recipient: who
wants to read the same hype over again? These people are in a hurry and you
need to hit them hard with your best stuff, short and sweet.
Do rewrite your resume frequently. Career maintenance used to be a once-a-year
proposition. Now it should be several hours a month, every month, when you're
employed or under contract, and it should be eight hours a day if you're not.
Don't ever send out the full version of your resume to anyone. It's fine for
your scrapbook, your family history, or your mom. Maintain it well, because
this is the source file for all your targeted resumes. Make it modular so you
can easily create a new one every time you send it out.
Finally, wait 24 hours before you respond to anything. That is, write up your
new targeted resume and your cover letter, then sleep on it. You'll be surprised
how different it looks in the morning. Now you're ready to edit it again and
Society & Industry
Society Selects New Executive Director
At the opening session of STC's 50th Annual Conference in Dallas, the Society
bade farewell to retiring Executive Director Bill Stolgitis. Referring to Bill
as "the heart of the organization for twenty-one years," outgoing
STC President Ed See presented him with a special president's award. During
Bill's tenure, Society membership grew from about 5,000 and peaked at more than
STC's new executive director, Peter Herbst, will take over this month. Peter
has worked in the STC office since 1984. He currently serves as deputy executive
director, overseeing the day-to-day functions of the Society.
Society Announces 2002-2003 Chapter Award Recipients
During STC's 50th Annual Conference in May, outgoing Society President Ed
See announced the recipients of two sets of annual awards: the Chapter Achievement
Awards and the Chapter Pacesetter awards.
Chapter Achievement Awards
The chapter achievement awards recognize exceptional accomplishments in fulfilling
the goals of STC.
The three award levels are Chapter of Merit, Chapter of Excellence, and Chapter
of Distinction. Chapter of Merit and Chapter of Excellence are earned awards:
A chapter completes key activities and applies for recognition through its director-sponsor.
A chapter that earns a Chapter of Excellence award may also apply for recognition
as a Chapter of Distinction. After reviewing applications and nominations from
director-sponsors, the STC board of directors selects one Chapter of Distinction
recipient in each of the predefined chapter size categories.
The following chapters received 2002-2003 chapter achievement awards.
Note: (ST) designates a student chapter.
Chapters of Distinction
Chapters with more than 600 members
Chapters with 301 to 600 members
Lone Star chapter
Chapters with 151 to 300 members
Chapters with 76 to 150 members
Chapters with 41 to 75 members
Middle Tennessee chapter
Chapters with 40 or fewer members
South Carolina Midlands chapter
Student chapters with more than 20 members
Mercer University (ST) chapter
Chapters of Excellence
Central Ohio chapter
Lone Star chapter
Mercer University (ST) chapter
Middle Tennessee chapter
North Carolina State University (ST) chapter
Northeast Ohio chapter
Northern New England chapter
Orange County chapter
Rocky Mountain chapter
Silicon Valley chapter
South Carolina Midlands chapter
Southern Arizona chapter
St. Louis chapter
Texas Tech University (ST) chapter
Twin Cities chapter
Willamette Valley chapter
Chapters of Merit
East Bay chapter
Huntsville/North Alabama chapter
Oklahoma State University (ST) chapter
Washington, D.C., chapter
Chapter Pacesetter Awards
The Chapter Pacesetter Awards recognize chapters for highly innovative and
successful activities. In contrast to the Chapter Achievement Awards, which
recognize chapters for exceptional strength across many types of activities,
the pacesetter awards are designed as one-time celebrations of excellence in
the specific activity for which the chapter is nominated. Chapters are recommended
for the award by their regional director-sponsor.
The following chapters received 2002-2003 Chapter Pacesetter Awards.
Web-and-Telephone Seminar: Adobe Acrobat 6.0 for Technical Communicators
Presenter: Brian Wood
This seminar will teach you how to use Adobe Acrobat 6.0 to save time and
money, improve workflows, eliminate paper-based processes, and reduce errors
in your business document exchange. Adobe's latest version of Acrobat can help
you efficiently create, share, review, secure, and archive files in the Adobe
Portable Document Format (PDF). A de-facto standard trusted by enterprises,
governments, and small businesses worldwide, Adobe PDF preserves the integrity
of the source document, including fonts, colors, formatting, and graphics, regardless
of the application and platform used to create it.
Brian Wood is an Adobe Acrobat specialist working for Adobe Systems. An Adobe
Certified Expert (A.C.E) in Acrobat, GoLive and InDesign, and co-author of the
Acrobat 6 ACE exam, Brian also runs eVolve, a rapidly growing freelance business
for which he acts as principal, computer graphics consultant, trainer, and ePro.
His consulting work focuses on Acrobat, ranging from user training to sorting
out PDF print workflows and creating interactive PDF-based CDs. eVolve's clients
include University of Washington Extension Program, The State of Washington,
Brems Eastman & Partners, and NOAA.
What Is a Web-and-Telephone Seminar?
STC is expanding its telephone seminar series to include presentations with
Web-based features. In a Web-and telephone seminar, participants listen to the
presenter over the phone (much like a conference call) while viewing presentation
materials over the Web. This format provides easier access to materials for
reference during the presentation, as well as a more intimate, "classroom"
setting than the typical telephone seminar.
Registrants will be provided with an 800 number, a secure URL, and passwords
to access both the audio and online elements of the presentation. You then sit
back, listen and view the presentations, and join in the lively Q&A discussion
Wednesday, October 8
12-1:30 PM Central Time
No travel time
Pay per site and not per person
Train all your people without anyone leaving the office
Cost and Registration:
As with our regular telephone seminars, the cost for a web-and-telephone seminar
is per site, not per person. U.S. sites: $160; Canadian sites: $175; Overseas:
Please contact the STC ofice.
An additional $10 will be charged for registrations received less than five
business days before the seminar.