Volume 43, Issue 1

September 2003


Magazine Writing for Fun and Profit

by Jeff Beeler, Silicon Valley Chapter

Working or not, most technical communicators yearn to make extra money, raise their visibility and bolster their resumes. One way to achieve all those objectives at once—and have fun to boot—is to write for magazines, technical or otherwise.

But how do you proceed, especially if you're new to the game? Some useful, step-by-step recommendations emerged during a recent STC-sponsored audio teleconference called "Writing for Magazines," presented on June 18 by published technical writer and Hoosier Chapter President John Hedtke.

Step One: Hatching Saleable Ideas

Before you can write a magazine article, you need an appealing idea that addresses at least one of four perennial themes:

Within those broad headings, of course, the possibilities for magazine article ideas are endless and reflect your own interests, skills and life experiences. Some of the most engaging features spring from the unexpected but happy intersection of two typically unrelated subjects. Example: travel and soccer, Hedtke said.

Step Two: Targeting Suitable Magazines

Once you select an idea, your next task is to find a magazine that might publish your submission. For suitable candidates, check reference sources such as the Writer's Digest and the Writer's Market. Both guides list hundreds of publications and their editors, describe their editorial guidelines and focus, and specify pay rates.

But neither compilation is exhaustive. For additional listings, check newsstands, web sites and libraries, both public and corporate. And remember, many periodicals now have electronic publishing arms that afford freelancing opportunities quite apart from printed forms of distribution.

Step Three: Selling to Editors

Having chosen a magazine, you then need to approach its editor with a proposal. Your chief tool for doing so is a one-page, personal query letter that effectively sells your idea in the opening paragraph. A query letter communicates the gist of your planned article and should reflect an understanding of a magazine's mission and readership, Hedtke said. Always mail your letter and enclose a stamped return envelope with a clip or two, if necessary.

When crafting your query, also heed the following additional tips:

Step Four: Meeting Editorial Expectations

The long-awaited approval of your article arrives. Congratulations! Now comes the fun part—composition. As you write, scrupulously follow editorial directions. Avoid surprises; editors hate them. If you have questions, ask. And above all, meet deadlines. If you must change your work, do so, even if requested edits make you wince. "Editors are always right," Hedtke said, tongue in cheek.

Finally, send a bill immediately after your proposal's acceptance. Because magazines sometimes fold, delayed invoices can mean forfeited checks, Hedtke said.

This article has been reprinted from the STC Silicon Valley Chapter newsletter, Connection.

Beyond Borders: Web Globalization Strategies

A book review

by Jeff Staples, Information Developer, Kitba Consulting

John Yunker. 2003. Indianapolis, IN: New Riders Publishing. [ISBN 0-7357-1208-5. 552 pages, including indexes. $39.99 USD (softcover).]

If your web site is not designed for or understood by a global audience, you are excluding an estimated 200 million people, according to John Yunker in Beyond borders: Web globalization strategies. Yunker contends, "Web globalization will open your organization to virtually unlimited opportunities, but also many risks" (p.3). It is these opportunities and risks that Yunker examines in his book.

The chapters are organized into seven Parts that convey the flow of globalizing your site. The focus of each Part ranges from preparation through implementation and strategies for successful global promotion. Part 7 contains a helpful glossary and appendixes, the content of which is referenced in various chapters.

Throughout the book, Yunker "Spotlights" various organizations such as Monster.com and FedEx. Through these spotlight glimpses, you learn how these organizations went about developing their global web sites and the challenges they faced. To help you gain experience in developing sites in other languages, Yunker offers "Hands-on" sections. These sections offer files that you can download to help you create actual sites in various languages, including Spanish, German, and Russian.

Chapter 1 provides some basic information on the web and why web globalization is important. Concepts and terms such as localization (L10N), internationalization (i18N), and globalization (g11N) (pp. 17-21) are explained. According to Yunker, "Success at Web globalization demands high attention to detail and the ability to look at your web site through the eyes of someone else" (p. 11).

Many languages coexist on the Internet. Chapter 2 offers information on the behind-the-scenes aspects of the Internet that make the coexistence of these various languages possible. Here you learn about writing systems (ideographic and phonetic), character sets (ASCII and Unicode), language identifiers, and country codes. It is a lot to grasp at once, so bookmark this chapter for future reference as you proceed through the book.

Chapter 3 prepares you to go global with your web presence. Here you can learn about mistakes that other companies and, more importantly, learn how you can avoid these same mistakes.

In Chapter 4, Yunker helps you to evaluate your global readiness. Before going global, review the Reality Checklist (p. 81) and determine if your company, products/services, and brand names are ready to go global. For example, you have converted your web page (the front end) to Spanish, but can your customer support staff (the back end) handle questions in Spanish?

After you have evaluated your readiness, you decide you are ready to go global. Chapter 5 introduces you to the basic strategies for developing and managing global web sites. Yunker provides you with a to-do list (p. 123) for going global. The list is a convenient roadmap with detail on what each globalization component requires.

And as with most ventures, "show me the money." You may be ready to go with your globalization efforts but your budget may not. Chapter 6 addresses this touchy subject. Yunker provides a checklist of globalization expenses you can expect to incur as well as the areas these expenses will come from such as "the five major slices" (p. 141).

So are you going to internationalize or localize your web site? Chapter 7 helps explain the two terms. "Internationalization is the process of building a web site so that it can support multiple locales, while localization is the process of modifying that site for a specific locale" (p. 171). You read about elements that will help you create a balance between global efficiency and local customization in creating your global web sites.

Chapter 8 addresses "the most important, and most noticeable, component of localization: translation" (p. 193). Yunker covers the various phases, components, and attributes associated with translation. Included in this chapter are the phases of the translation process such as creating a budget and a translation/localization kit.

To provide assistance with all the demands of web translation, Chapter 9 offers information on software to aid in the process. Yunker focuses on the two most common computer-aided translation (CAT) tools: translation memory (TM), software that stores previously translated sentences for reuse, and machine translation (MT), software that translates whatever text you enter.

Just as with taking printed doc and "dumping" online, what works for your source site (for a specific audience such as the United States) may not be the best for your entire global audience. Chapter 10 encourages you to think globally as you create the text on your source site. This practice of thinking globally can help you save on translation cost while maximizing your translating dollars.

Chapter 11 focuses on the design of your web site: building your global template and localizing that template for each web site. "A global template enables companies to make the most of one design, to centralize control, and to convey a consistent image to the world" (p. 282). However, your company may want a completely localized web site for each location instead of a global template. Both methods are discussed with examples of actual web pages.

Familiar with Unicode, the Internet's default character set? Chapter 12 discusses Unicode and creation of multilingual web content. Unicode supports all major languages; however, not all software supports Unicode. Yunker discusses four methods for managing text in web pages and graphics and each methods strengths and weaknesses.

Having one web site creates challenges in managing the site content. Chapter 13 provides information about the challenges associated with managing multiple sites, including discussions on software that can help you manage web content. The main challenges in keeping source and localized web sites in sync include update control, error control, turnaround time, and business rules.

In the United States, we have the domain name system (DNS), which allows us to enter Amazon.com rather than, its IP address. Chapter 14 explains that DNS is not so user-friendly with a global audience. In addition, DNS allows for only a subset of the ASCII character set, raising issues "for companies with names in languages that use no ASCII characters at all" (p. 375).

If you have created a globally-focused web site, the front end (web page) addresses your global audience. However, don't forget the back end (support for customers using your site). Chapter 15 provides support information that was briefly addressed in earlier chapters.

Your site will have little effect if no one knows about it. Chapter 16 focuses on web-centric approaches to promoting your site such as search engines, banner ads, and e-mail. Yunker provides an explanation of each type.

In wrapping up his discussion, Yunker addresses what lies ahead for web globalization. Chapter 17 offers insight into likely trends in web development, commerce (companies will be more specific in what they choose to translate), and content.

Web globalization is still in its infancy. Yunker has amassed a wealth of information that will help you and your company as you begin or expand your globalization efforts.

Committee Seeks Associate Fellow Recommendations

by Lawrence D. Kunz, Manager, Associate Fellows Nominating Committee, and STC Fellow

Each fall, the associate fellows nominating committee asks chapters and members to recommend STC members for the rank of Associate Fellow. This honor recognizes the member's achievements in the field of technical communication and/or in the work of STC.

Any voting member of the Society may make a recommendation. Recommendations are sent to the Associate Fellows Nominating Committee, which forwards the names of selected candidates to the STC Board of Directors for approval. Candidates must have been active in the field of technical communication for at least fifteen years and must have been members of the Society for at least ten years. (See the sidebar for guidelines on nominating associate fellows.)

To be considered for election as an Associate Fellow, a candidate must have attained distinction in the field of technical communication. He or she must have performed important work in technical communication, done notable original work that has contributed to the advancement of the field, or made a significant contribution to the Society.

In August, each chapter received a packet describing the nomination process, including the information required to consider a candidate. This information will also be available on the Society's web site at www.stc.org/afellows_nominating.asp. In addition, the Society office will mail to chapter presidents a list of all eligible candidates in their chapters.

This year we will introduce a new form that will enable chapters and individuals to nominate candidates online. The form also will contain guidelines to help you assemble a nomination package that is complete and effective.

New Associate Fellows will be elected by the STC Board of Directors in January 2004 and will be recognized at the honors banquet at STC's 51st Annual Conference in Baltimore.

Completed nomination packages must be returned to the Society office no later than October 17. For more information, see www.stc.org/afellows_nominating.asp or contact Larry Kunz at lkunz@veritas.com.

Nominating Guidelines: Associate Fellow

Editor's Note: This article was reprinted from the July/August 2003 issue of Tieline.

Regular Features

September Volunteer of the Month

Todd Breeding

by Cindy Pao, Information Developer, BMC Software, Inc.

STC Houston is pleased to name Todd Breeding as the Volunteer of the Month for September.

Todd deserves this award for his work revitalizing and managing the Online Documentation Special Interest Group (SIG).

Nice Management Style

Not only is Todd the manager of the Online Documentation SIG, he has a day job, too. He manages the Digital Signal Processor documentation group at Texas Instruments. Sources there say that Todd is a great boss who lets his writers work at home any time they want, as long as it's after 5 p.m. or on the weekend.

At work, the team is located in an area divided into cubicles. Even normal conversations can be distracting. Todd has a sign that he sometimes holds up that says "Quiet Please." However, the writers have learned that all you have to do to make him understand that he's micromanaging is start talking about your latest doctor's visit or the litter box, and Todd covers his ears, says "Nyah, nyah, nyah..." and runs away.

Todd's writers recently complained that they were unable to print. Todd responded by reminding them that they're "the spearhead of the paperless society."

Todd starts meetings on time by offering candy. If you are late, however, you get an action item. All in all, he keeps things light and fun, and he backs up his writers when things get stressful.

Profile of a Winner

Todd likes to bowl. His team, called the Gutter Dogs, bowls every Wednesday night. Todd owns three bowling balls that are the latest in bowling technology.

In high school, Todd wanted to be a motorcycle mechanic. Today, he owns a Harley and fancies himself a biker.

Todd was once a member of the Skate Trash, a splinter group of the Urban Animals. He and an unidentified friend could be found rollerblading through the Heights every Wednesday night, where they stopped at different bars every half hour until approximately 2 a.m.

Todd served in the Persian Gulf during the the first conflict with Iraq. Now he won't let his writers get away with doing their jobs "good enough for government work."

That Secret Smile...

If you see Todd in his office smiling, you've probably caught him reading the online version of Paddler magazine, a periodical for kayak and canoe enthusiasts.

Thanks for All Your Hard Work!

Todd initially contacted me to ask about the status of the Online Documentation SIG and ended up managing it. Todd, thank you so much for stepping up to the plate!

Letter from Linda

Priming the Pump

by Linda Oestreich, Region 5 Director-Sponsor, STC Fellow

Ah! September is here and the STC juices are flowing. September programs have been planned and notices sent. We begin to think about how we will treat this new STC program year. Will we be active and offer some of ourselves to our profession? Will we attend occasionally and soak up the things we need to keep ourselves up to date and in the network? Or will we put all of it aside for other priorities, other interests, other pursuits?

My plans are to stay as active as I can. And although that level of activity might change from last year or the year before, I hope to meet my personal needs for fulfillment. That means I will work to keep in touch with the presidents, chapter members, and SIG members throughout Region 5. For, as some of you may know, I have joined the ranks of those who are unemployed! Or, as those in my outplacement agency insist we practice saying, "I am currently in a self-sales position with a deferred income."

OK, so along with attending workshops in how to look for a job and having occasional pity parties for a guest list of one, I have been applying for work and working my network. Everyone I meet says, "Oh, Linda, surely you won't have any trouble finding work, you have such a great network!" And I do. But that network doesn't work itself. It needs to be nurtured and activated. So, it takes work to work it.

The first thing I must do is to continue with all my STC plans. Yes, I'll still attend the STC Houston meeting on September 9. Yes, I will still be in Portland, OR, for the STC board meeting, September 11-14. And YES, I will attend and present at the Region 5 STC Conference, the Tech Comm Stampede, October 9-12 (for registration information, visit www.stcaustin.org/confregion5/index.html).

In the 19th century, folks used a pitcher pump to lift water from a well. Because the pump relied on suction to lift water, the pump cylinder had to be filled with water. So, each time someone raised water, they had to remember to fill and keep an extra bucket of water. They would then use that water to "prime the pump" the next time they needed water. I am fully confident that my attendance at the Region 5 Conference and fulfilling my other STC duties and connections is my bucket of water. I need it to get more water out of the pump and I am convinced that I couldn't proceed successfully with my career or professional development without it.

No matter who you are—student, teacher, manager, worker, or someone in self-sales with a deferred income—making the sacrifice to get to Austin in October could make a difference in your professional life. If you need to put two or three people in a room to save money, call the conference organizers for help. If you need to carpool to save transportation costs, make a road trip out of it! The only cost you can't share is the conference registration itself. And that's a cost that will bring you great return.

That return takes the form of networking opportunities, professional development, a chance to visit one of Texas' most beautiful and active cities, and the camaraderie of folks just like you who want to share their knowledge, their concerns, their expertise, and their love.

The regional conferences meet a need nothing else can. They're small enough to be intimate and non-threatening; yet large enough to bring in folks you might not otherwise get to hear or learn from. Regional conferences are close enough to home that the ideas, industries, and outlook portrayed by the presenters are those you can easily identify with. And if you happen to be in a town that has some of the best music and restaurants in the country for your evening entertainment, well, how can you resist?

Sure, I want to land that perfect job in a perfect company, but "To live only for some future goal is shallow. It's the sides of the mountain that sustain life, not the top." So, if you're striving for a goal, and have concerns about reaching it, focus on the journey. The upcoming STC year, most specifically, the Region 5 conference in Austin, October 9-12, might just be the water you need to prime your pump and sustain your professional life.

I'll be looking for you at the Region 5 Conference!


From the President

Providing Value

by Jocelyn Williams, Independent Consultant

Greetings, STC Houstonians! Our program year is in full swing. Your administrative council has been working diligently to make the 2003-2004 program year the very best!

This year, we will focus on the theme "Providing Value." As technical communicators, we should believe that we provide value—because we do! It's important that we internalize this belief. How can we convince others if we don't believe it ourselves? We provide value in every project, program, or service in which we're involved. As an organization, we should provide programs and services that help members present their best. Collectively, we must promote the value that we provide to other people in the work arena and other communities.

We have set several goals that coincide with our theme:

Look at historical perspectives. STC is 50 years old and our chapter is over 40! Our Society and chapter have a rich history. It's important that we understand "where we have been" in order to move forward productively. Let's take time to reflect on the people, places, issues, and accomplishments of the past within the technical communication profession.

Establish liaisons with other organizations. Other organizations have programs, services, and initiatives similar to ours. We can join with them to reach unchartered areas and promote our value.

Make long-range plans. We have done a good job with planning, but there's more to be done. Planning ahead helps to streamline chapter operations and programs and prepare future chapter leaders. Throughout the year, we will evaluate our programs and services. We will also work to fine-tune our processes and document what is most effective.

Promote our mentor program. We can learn so much from each other! Everyone can make a positive contribution to someone else's career or life. All are welcome to participate in this partnership. Please let Cindy Pao, vice president and chair of our mentor program, know of your interest.

Contribute to our scholarship program. Education and training is an important part of our career development. We plan to assist undergraduates who want to study technical communication. The details for our scholarship program are still being worked out.

We are very excited about this program year. Your chapter leaders will uphold the excellent reputation of STC Houston, and we can achieve much by working with you . We look forward to serving you!

From the Editor

Oh, the Places I've Been

by Rebecca Taylor, Product Marketing Manager, Hewlett-Packard

Without words, without
writing and without books
there would be no history,
there could be no concept
of humanity.
Hermann Hesse

Most parents have to nag their kids to turn off the TV or put down the video game controller so the kids can do chores or homework. My parents? They had to nag me about putting down the book long enough to do chores and homework. I suspect they even resorted to hiding a few books!

But, oh the places I've been!

I've visited countless worlds and cultures, both fictional and true. I have witnessed the hatching of a dragon and the death of an empire. I've seen sunsets over the Sahara and sunrises over the distant moons of another planet. I've wept with close friends as they have mourned the loss of the family dog or a husband. I've cheered when a young boy's team wins its first sports championship.

I have loved books all my life. Love of literature was possibly the greatest gift my parents gave me (even if they had to temper my enthusiasm!). I cannot imagine a world where I could not read the book of my choice. I cannot imagine a world where my children could not read a book of their choice. But it happens—more frequently than I wish to think.

September 20-27 is Banned Books Week (BBW). BBW is an annual event meant to raise awareness about the many books that are challenged and banned. Banned Books Week is sponsored by the American Booksellers Association, the American Booksellers Foundation for Free Expression, the American Library Association (ALA), the Association of American Publishers, the American Society of Journalists and Authors and the National Association of College Stores. You can learn more about Banned Books Week at www.ala.org/bbooks/.

Happy reading!

Page not found

Not found, error 404

The page you are looking for no longer exists. Perhaps you can return back to the site's homepage and see if you can find what you are looking for. Or, you can try finding it with the information below.





Recent Posts:

Chapter News

October Program Meeting

Get the Edge—Command How You Are Perceived In Your Market

Your personal brand represents 50% of your worth to your market and influences the value of your business. Joseph Heller will present ideas that you can use to build your personal brand and build your relationship with the market.

As founder and president of the Samurai Group, a coaching firm specializing in branding research and applying these methodologies, Heller has 15 years experience advising entrepreneurs, executives, and professionals.

Send your questions to Danell Landes at STC-Danell@charter.net.


Hilton Houston Westchase
9999 Westheimer Road


Tuesday, October 14


5:30 p.m. networking (hors d'oeuvres)
6:20 p.m. announcements
6:30 p.m. program


$10 (members)
$15 (nonmembers)
$ 5 (student and unemployed members)
$ 10 (student nonmembers)


A drawing for various prizes is held at the end of each general meeting. Proceeds benefit the Marx Isaacs Student Scholarship Fund.

Employment Committee News

Job Hunting in the New World

by Steve Shriver, Contract Technical Writer, Baker Hughes

These are trying times, and that means we should be trying something new when we're looking for new employment. That which was tried-and-true is not working anymore.

As the new employment manager, I'll have to confess this is more work than I bargained for, but I've also learned more than I thought I ever would, and it's only August. Wow, what a market.

I've got some ideas about job hunting in this market, and they start with a sharpshooter's mentality—the shotgun approach is passé. A narrow focus will help protect a fragile attitude, too, knowing that you're approaching this market in the most efficient way possible. All you can do is to increase your percentages. Here's how, with some dos and don'ts.

Don't send out that same old tired and generic resume to one lead, let alone all of your leads. Quality is what counts, not quantity. This market requires a targeted resume, not a one-size-fits-all version.

Do custom-design every resume you send to the advertised requirements. Make it two pages or less. One page is great. Yes, this takes more time and lots of thought. It is hard work, but at least you're not wasting your time. It will be read.

Don't repeat the same information in your cover letter that you've included in the summary of your resume. The redundancy can irritate the recipient: who wants to read the same hype over again? These people are in a hurry and you need to hit them hard with your best stuff, short and sweet.

Do rewrite your resume frequently. Career maintenance used to be a once-a-year proposition. Now it should be several hours a month, every month, when you're employed or under contract, and it should be eight hours a day if you're not.

Don't ever send out the full version of your resume to anyone. It's fine for your scrapbook, your family history, or your mom. Maintain it well, because this is the source file for all your targeted resumes. Make it modular so you can easily create a new one every time you send it out.

Finally, wait 24 hours before you respond to anything. That is, write up your new targeted resume and your cover letter, then sleep on it. You'll be surprised how different it looks in the morning. Now you're ready to edit it again and click Send.

Society & Industry News

STC News

Society Selects New Executive Director

At the opening session of STC's 50th Annual Conference in Dallas, the Society bade farewell to retiring Executive Director Bill Stolgitis. Referring to Bill as "the heart of the organization for twenty-one years," outgoing STC President Ed See presented him with a special president's award. During Bill's tenure, Society membership grew from about 5,000 and peaked at more than 25,000.

STC's new executive director, Peter Herbst, will take over this month. Peter has worked in the STC office since 1984. He currently serves as deputy executive director, overseeing the day-to-day functions of the Society.

Society Announces 2002-2003 Chapter Award Recipients

During STC's 50th Annual Conference in May, outgoing Society President Ed See announced the recipients of two sets of annual awards: the Chapter Achievement Awards and the Chapter Pacesetter awards.

Chapter Achievement Awards

The chapter achievement awards recognize exceptional accomplishments in fulfilling the goals of STC.

The three award levels are Chapter of Merit, Chapter of Excellence, and Chapter of Distinction. Chapter of Merit and Chapter of Excellence are earned awards: A chapter completes key activities and applies for recognition through its director-sponsor. A chapter that earns a Chapter of Excellence award may also apply for recognition as a Chapter of Distinction. After reviewing applications and nominations from director-sponsors, the STC board of directors selects one Chapter of Distinction recipient in each of the predefined chapter size categories.

The following chapters received 2002-2003 chapter achievement awards.

Note: (ST) designates a student chapter.

Chapters of Distinction

Chapters with more than 600 members
Boston chapter

Chapters with 301 to 600 members
Lone Star chapter

Chapters with 151 to 300 members
Phoenix chapter

Chapters with 76 to 150 members
Orlando chapter

Chapters with 41 to 75 members
Middle Tennessee chapter

Chapters with 40 or fewer members
South Carolina Midlands chapter

Student chapters with more than 20 members
Mercer University (ST) chapter

Chapters of Excellence

Atlanta chapter
Berkeley chapter
Boston chapter
Carolina chapter
Central Ohio chapter
Houston chapter
Lone Star chapter
Mercer University (ST) chapter
Middle Tennessee chapter
North Carolina State University (ST) chapter
Northeast Ohio chapter
Northern New England chapter
Oklahoma chapter
Orange County chapter
Orlando chapter
Phoenix chapter
Rocky Mountain chapter
Sacramento chapter
Silicon Valley chapter
South Carolina Midlands chapter
Southern Arizona chapter
St. Louis chapter
Texas Tech University (ST) chapter
Twin Cities chapter
Willamette Valley chapter

Chapters of Merit

East Bay chapter
Huntsville/North Alabama chapter
Mid-Valley chapter
Oklahoma State University (ST) chapter
Suncoast chapter
Washington, D.C., chapter

Chapter Pacesetter Awards

The Chapter Pacesetter Awards recognize chapters for highly innovative and successful activities. In contrast to the Chapter Achievement Awards, which recognize chapters for exceptional strength across many types of activities, the pacesetter awards are designed as one-time celebrations of excellence in the specific activity for which the chapter is nominated. Chapters are recommended for the award by their regional director-sponsor.

The following chapters received 2002-2003 Chapter Pacesetter Awards.

Region 1

London, Ontario, (ST) chapter
Southwestern Ontario chapter

Region 2

Washington, D.C., chapter

Region 3

Atlanta chapter

Region 4

Central Ohio chapter

Region 5

Houston chapter
Texas Tech University (ST) chapter

Region 6

Twin Cities chapter

Region 7

Canada West Coast chapter

Region 8

Silicon Valley chapter

For more information about the chapter achievement and chapter pacesetter programs, download the guidelines at www.stc.org/chapter_awards.asp.

Educational Opportunities

Web-and-Telephone Seminar: Adobe Acrobat 6.0 for Technical Communicators

Presenter: Brian Wood

This seminar will teach you how to use Adobe Acrobat 6.0 to save time and money, improve workflows, eliminate paper-based processes, and reduce errors in your business document exchange. Adobe's latest version of Acrobat can help you efficiently create, share, review, secure, and archive files in the Adobe Portable Document Format (PDF). A de-facto standard trusted by enterprises, governments, and small businesses worldwide, Adobe PDF preserves the integrity of the source document, including fonts, colors, formatting, and graphics, regardless of the application and platform used to create it.

Brian Wood is an Adobe Acrobat specialist working for Adobe Systems. An Adobe Certified Expert (A.C.E) in Acrobat, GoLive and InDesign, and co-author of the Acrobat 6 ACE exam, Brian also runs eVolve, a rapidly growing freelance business for which he acts as principal, computer graphics consultant, trainer, and ePro. His consulting work focuses on Acrobat, ranging from user training to sorting out PDF print workflows and creating interactive PDF-based CDs. eVolve's clients include University of Washington Extension Program, The State of Washington, Brems Eastman & Partners, and NOAA.

What Is a Web-and-Telephone Seminar?

STC is expanding its telephone seminar series to include presentations with Web-based features. In a Web-and telephone seminar, participants listen to the presenter over the phone (much like a conference call) while viewing presentation materials over the Web. This format provides easier access to materials for reference during the presentation, as well as a more intimate, "classroom" setting than the typical telephone seminar.

Registrants will be provided with an 800 number, a secure URL, and passwords to access both the audio and online elements of the presentation. You then sit back, listen and view the presentations, and join in the lively Q&A discussion that follows.


Wednesday, October 8


12-1:30 PM Central Time


Cost and Registration:

As with our regular telephone seminars, the cost for a web-and-telephone seminar is per site, not per person. U.S. sites: $160; Canadian sites: $175; Overseas: Please contact the STC ofice.

An additional $10 will be charged for registrations received less than five business days before the seminar.

Sign-up today! www.stc.org/seminars.asp.

Networking Opportunities

If you have a networking opportunity to share, please tell us! Go to www.stc-houston.org/contacteditor.htm.

Volume 43, Issue 1

September 2003