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Publications > Dateline Houston > December 2003 > From the President

Volume 43, Issue 3

December 2003

From the President

Strategic Planning: A Collaborative Effort

by Jocelyn Williams, Independent Consultant

In The 7 Habits of Highly Effective People, Dr. Stephen R. Covey discusses the importance of "beginning with the end in mind." STC Houston realizes the importance of having a clearly defined mission and an action plan that provides direction and positive growth. We have in place a strategic plan that outlines the strategies and tactics needed to achieve our objectives.


Our strategic plan is organized into five objectives whose accomplishment will enable the chapter to help meet its goals and the Society's mission:

    • Promote ethical and professional behavior
    • Encourage and facilitate professional growth
    • Project a positive image to ourselves and others
    • Foster valued personal relationships
    • Strive for excellence

Beginning A New Strategic Plan

This is not our first strategic plan. It was time to go through an extensive planning process to develop a completely new five-year plan. Some changes were made in the process to make it more inclusive and to encourage wider participation in accomplishing the plan. Workshops generated discussions about the chapter's strengths, trends in the profession, and objectives for the new plan.

Annual Review

As part of our continuous strategic planning process, the administrative council will review the plan to determine progress in achieving strategies and tactics. We may revise due dates, add items as new areas come into focus, and remove completed items to an addendum.

At the planning workshops, you offered many great ideas, which created a plan that is truly strategic. We, the owners, can share in this strategic plan accomplishment!

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P.O. Box 42051, Houston, TX 77242-2051 | 713-706-3434